How Technology Drives Business

Create a LinkedIn sample update post on behalf of the CIO. Subject – Insight on how technology organizations drive business value. By Don Scott

At PayPal, we never lose sight of our mission to build a more inclusive global economy through technology services that conveniently, securely, and affordably empower people to take control of their finances and pursue their dreams. This requires an unwavering commitment to business leaders, listening to and understanding their concerns and interests, and working from our product platform to provide a value-add solution for merchants and customers.

One such example is Don Dodds, who utilizes PayPal services on behalf of his successful Atlanta-based M16 Marketing and its clients. Don emphasizes the value he places on PayPal products for providing security and risk mitigation to protect his business and customers. A PayPal Capital Working Business loan helped Don further grow his business over the past 10 years. Having a portfolio of modern, secure, reliable, and scalable technology products and services to offer merchants and customers to meet their needs is our definition of success.

According to a recent Gartner survey, 80 percent of CEOs are increasing technology investments in the current economic climate. Perhaps this is the case at your company. But financial investment alone is not the answer.

We consistently focus on driving business value as one of the world’s most trusted brands, and one way that can be measured is through transaction execution. For example, according to comScore, a recognized global leader in measurement of consumer behavior, PayPal outperforms other online payment methods when it comes to checkout conversion rates, with customers completing the transaction 88.7 percent of the time. That is business value!

In working with a global network of consumers and merchants we listen and learn to continue innovating and enhancing the user experience, implementing risk intelligence and machine learning technology to protect your business and financial transactions. This ties back to our mission as an organization of democratizing financial services and making technology an inclusive, affordable asset for all. Making the movement and management of money as simple, secure, and affordable as possible is how technology organizations drive business value.